AppsFlyer’s latest zero budget marketing initiative enables marketers and product managers to uncover the potential of their core assets.
Covid-19Opens a new window outbreak had left businesses reeling under much pressure as they struggle to generate demand. Marketing too had to reduce spending on ads and campaigns were either pulled mid-flight or cancelled altogether. Against this climate, the importance of focusing on owned media channels became paramount for brands. Keeping this in mind, the enterprise attribution platform provider AppsFlyer came up with an innovative marketing package ‘ZeroOpens a new window ‘ (free-for-life) that helps marketers, product managers, and developers make the most of owned media channels.
Zero includes various tools as part of AppsFlyer’s complete engagement suite, all for free: OneLink deep linking technology, smooth web-to-app & social media-to-app user journeys, Smart Banners, referrals & user invites, SMS & QR codes, cross-promotions, and more.
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AppsFlyer’s ‘landing pages’ feature offers a simple way to marketers to visitors have a frictionless path from social apps to a brands app each time when they click on a ‘deep link’ present on social posts. The deep link on landing pageOpens a new window of owned channel directs visitors either to in-app content (if app is installed) or to Google App Store (if app not installed. This is where it gets easier for marketers to grow user acquisition while ensuring accurate attributionOpens a new window and smooth UX for visitors.
“Now more than ever, companies need to operate in a ‘Zero-Budget Marketing’ mindset,†said Oren Kaniel, Co-Founder and CEO, AppsFlyer. “COVID-19 forced all of us to rethink our marketing strategies and go back to basics. Companies need to focus on having a great product & onboarding experience and leveraging their most important assets: their owned media, website, social media, and user base. This is the time for brands to get creative and grow their business at zero cost. We’re proud to provide product managers and app developers with our technology for free as open APIs they can use to delight and engage with their existing and new customers.â€
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New customers of AppsFlyer can easily create a free account, and start leveraging the Zero package within minutes, without providing payment information or an SDK integration. AppsFlyer’s broad offering, Zero includes cost-free software tools and APIs that every marketer, product manager, and developer needs to help improve user experience and acquisition with no advertising budget.
With the new release of this AppFlyer package, firms of all sizes can now better leverage their owned media and assets for creating better user engagement and user delight by simply creating a free account without any SDK integration or payment hassles— all at zero advertising costs!