LinkedIn’s new tool will help marketers collect insights to establish a more reliable connection with interested users. LogMeIn’s solution delivers secure co-browsing for customer support.
LinkedIn’s Updates for Sales Navigator
LinkedIn has addedOpens a new window tools to its Sales Navigator platform to help marketers collect more insights into their on-platform efforts and establish a stronger connection with potentially interested users. The new ‘Smart Links’ option provides more insight into who has viewed the updated posts, for how long, and when.
Smart Links is like UTM tracking for URLs that is connected to LinkedIn specifically. The platform has also recently added a new ‘dwell time’ metric into its feed algorithm. It provides more insights not only by clicks but also real engagement with updates, which could give various ideas to help in strategic planning.
The new Smart Links enhancements help to stay connected with real-time insights into what content matters most to buyers based on what they choose to read and share.
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LinkedIn has consolidated Notes and Comments into Notes shared in Sales Navigator lists, lead pages, and account pages, which will help to find information across the Sales Navigator platform. LinkedIn also added an option to create contacts in Microsoft Dynamics 365 via Sales Navigator and a new ‘Alerts’ panel that will enable users to like, comment, and share updates directly from the Sales Navigator homepage.
This will help provide further context on clients and potential leads. The updates are part of LinkedIn’s regular, quarterly roll-outs for its various tools. While there are no major new systematic announcements or changes, these tools could unlock significant value – particularly the new Smart Links option.
LogMeIn Introduces Co-Browsing With Rescue Live Guide
LogMeIn launchedOpens a new window Rescue Live Guide to provide instant and secure co-browsing capabilities that enable customer service agents to resolve issues faster via guided, personalized support.
Rescue Live Guide is the latest in a series of solution advancements made to LogMeIn’s industry support solutions portfolio, designed to eliminate friction across digital experiences for both agents and end-users to deliver increased satisfaction. Live Guide expands these capabilities to enable businesses to tap into the unlocked potential of visual engagement and level up their customer support by turning frustrating experiences into positive outcomes.
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“An ethos for us at LogMeIn is helping brands redefine how they engage with their customers – and a critical part of that is visual engagement. While traditional tools like phone and email are still effective CX methods, investing in less conventional approaches like co-browsing can help brands elevate their service and support to meet customer expectations,†said Anand Rajaram, head of product, support solutions at LogMeIn. “While some inherent challenges of co-browse technology have hindered companies from using it more extensively, we believe we’ve cracked the code with Rescue Live Guide to make co-browsing much more frictionless, secure, and seamless to use. The solution allows businesses to deliver personalized, shoulder-to-shoulder support so they can resolve customer issues faster and with the white-glove service that can help set them apart from other brands.â€
The key features of Live Guide include the instant deployment of code-free solutions, so the business can quickly evaluate and build a business case for an integrated experience on their website. Rescue Live Guide also connects to an isolated browser in the cloud, which is not to the end user’s device. It also assists any device, mainstream browser, or website. This way, agents can follow the customer journey wherever it takes them.