The martech industry saw some key partnerships this week – here’s the coverage from SRAX, Mediafly, DigiCert, SpotX, Vistar Media, Adobe Sensei, Kenshoo, Relay42, Grid Dynamics Holdings, IBM, DataRobot, Sprinklr, and Kitewheel.
Sprinklr Announces Integration with Google’s Business Messages
Sprinklr, the customer experience management (CXM) platform, announced its integration with Google’s Business Messages, making it even easier for brands to respond to messages from customers who find their business listing on Google. Mobile searchers simply message the brand directly from the listing, and brands can now capture, route, and resolve the message alongside customer inquiries from other channels – all in Sprinklr. Google’s Business Messages can help brands cut customer service costs while increasing customer satisfaction.
Kitewheel and Quadient Launch Comprehensive Management Solution for Customer Journeys
Quadient has partnered with Kitewheel, a Leader in The Forrester Waveâ„¢: Journey Orchestration Platforms Q2 2020, to offer an enriched solution for managing the most critical steps and interactions within a customer’s journey. Quadient Customer Journey Explorer, developed by Quadient’s customer experience management team, provides unified management of vital customer communication touchpoints, making it possible to understand, measure, and optimize each journey to increase customer acquisition, satisfaction, and retention.
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DataRobot Expands Partnership with Snowflake, Joins Snowflake Partner Connect
DataRobot, the enterprise AI company, expanded its partnership with Snowflake, the cloud data platform, which includes an integration with Snowflake Partner Connect. Building on DataRobot’s existing integration with Snowflake, the new inclusion in Partner Connect will accelerate time-to-value for joint customers. The current Snowflake integration accelerates the ability to go from data to value by allowing users to read data in Snowflake, create predictions in DataRobot, and send those decisions back to Snowflake seamlessly — removing the need for scripts and technical development.
Product Recommendations Powered by Adobe Sensei Now Integrate with Magento Page Builder
Adobe Sensei announced that Product Recommendations for Magento Commerce has integrated with Magento’s content creation tool, Page Builder. This further differentiates the recommendations capabilities by extending the embedded Magento Admin experience to streamline workflows. Magento merchants can now seamlessly drag and drop Sensei-powered recommendation units on any position within content that’s being authored in Page Builder.
Mediafly Partners with Zoom to Provide Best-in-Class Digital Selling Capabilities
Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced a seamless integration with enterprise video communications powerhouse Zoom. The partnership was intitiated to significantly boost the competitive advantage of sales reps in a remote selling environment. As sales meetings – remote or face-to-face – continue to be impacted by an unpredictable business landscape, Mediafly’s Zoom partnership allows companies to tell the story of their value more seamlessly with the technology they’re likely already familiar with.
SRAX Adds Infutor Connex Audience Clusters to BIGtoken’s Permission-Based Data Marketplace
Infutor, a consumer identity management expert, announced that digital marketing and consumer data management technology company, SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. BIGtoken is a permission-based data marketplace where more than 16 million consumers have registered to earn rewards for completing surveys and scanning receipts, while advertisers have access to transparent, verified consumer data to better reach and serve audiences. With the addition of Infutor Connex Clusters’ consumer behavior and lifestyle analytics, BIGtoken brand and CPG customers including Kraft, P&G, and others, can find, model, and target new and more lookalike audiences to drive actions at retailers such as Walmart, Kroger and more.
DigiCert and Valimail Partner to Help Companies Display Brand in Email, Get BIMI-Ready
DigiCert, Inc., the provider of TLS/SSL, IoT and other PKI solutions, and Valimail, the provider of identity-based anti-phishing solutions, are partnering to help companies prepare for Brand Indicators for Message Identification (BIMI), a new standard currently in pilot that allows companies to display a verified logo in emails with a Verified Mark Certificate (VMC). “DigiCert is pleased to partner with Valimail to support pilots that advance the BIMI email security standard with VMCs,†said DigiCert senior director of business development, Dean Coclin.
SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising
SpotX, the video advertising platform, announced a new partnership with Acxiom, the data and technology foundation, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data. The new integration layers data on the supply-side, thereby allowing advertisers, who purchase media programmatically through a demand-side platform (DSP), to get closer to their desired target audience.
Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, has partnered with Vistar Media, the provider of software for digital out-of-home (DOOH). The partnership marks the first time that advertisers will have the ability to purchase audio-only inventory – combining licensed, background-music playlists, paid commercial spots, or brand messaging – on an OOH exchange. Now, advertisers can further impact immediate purchase decisions by reaching shoppers directly through a unique auditory experience at points-of-sale inside thousands of retail locations. In turn, participating brick-and-mortar retail businesses can increase sales, participate in a revenue share program, and enhance the customer experience.
Kenshoo and Profitero Partner to Bridge Retail Intelligence and E-Commerce Advertising
Kenshoo, a marketing technology, and Profitero, an enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair e-commerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer e-commerce analytics to dynamically optimize their sponsored advertising and media campaigns for maximized ROI on retailers like Amazon and Walmart.
Relay42 Partners with Tapad for Optimized Customer Journey Orchestration Capabilities
Tapad, a digital identity resolution company, has partnered with Relay42, a data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Relay42’s platform for Intelligent Journey Orchestration will be enhanced by Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph. For Relay42, this will enable customers more flexibility and control to accurately map customer journeys across channels and devices and to optimize their campaigns for efficiencies by expanding their first-party data with a broader range of digital IDs, particularly mobile.
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Grid Dynamics Announces Partnership with Dataiku for Advanced Enterprise AI Solutions
Grid Dynamics Holdings, Inc. (“Grid Dynamicsâ€), a data science and digital transformation services, announced a partnership with Dataiku, am enterprise AI platform. The partnership brings together one of the most robust toolkits for data preparation and ML models deployment, excellent skills in business and technology strategy, and many years of experience in implementing data science and machine learning programs for Fortune 1000 clients.
IBM and SAP Announce New Offerings to Help Companies Journey to the Intelligent Enterprise
IBM and SAP SE announced their next stage in their partnership, with plans to develop several new offerings designed to create a more predictable journey for businesses to become data-driven intelligent enterprises. “Organizations’ short- and long-term futures are being defined by their ability to proactively respond to today’s challenging, unprecedented market conditions,†said Adaire Fox-Martin, Member of the Executive Board of SAP SE.