Marketing in an Automation-First Era: UiPath Announces Integration With AWS

UiPath unveils new integrations with AWS to help marketers deliver better customer experiences

UiPath, the Robotic Process Automation (RPA) company announced yesterday that it has integrated its hyperautomation platform with enterprise-ready cloud infrastructure, cloud applications, and artificial intelligence (AI) solutions from Amazon Web Services (AWS). The new integration allows UiPath platform users to improve employee productivity, enhance customer experience, and accelerate digital transformation through dynamically-scaled AI-powered RPA solution.

As businesses look to thrive in a post-pandemic world, digital transformation is quickly emerging as a competitive differentiator. To that end, UiPath’s integration with Amazon Textract, Amazon Rekognition, and Amazon Connect seeks to provide an alternative way for organizations to manage processes and repetitive tasks – helping them realize significant productivity and efficiency gains.

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“With a myriad of choices, customers have ever-increasing expectations relative to service and support,” said Ken Chestnut, Global Segment Lead, Amazon Web Services, Inc. “With today’s announcement, organizations can better leverage UiPath and AWS services including Amazon Connect, Amazon Textract, and Amazon Rekognition to deliver exceptional customer experiences.”

UiPath customers can now:

• Implement and scale automation with auto deployment on AWS: The new integrations allow UiPath users to automatically scale their digital workforce on AWS through auto deployment, ensuring a faster and completely predictable deployment as workloads change. As needs evolve, customers can easily configure virtual machines and deploy robots – without any manual intervention – and connect them to UiPath Orchestrator for easy management. The UiPath pre-built deployment solution for AWS streamlines the deployment of RPA development, test, and production environments on AWS, with managed cloud database and multi-instance caching support.
• Connect the call center front end with backend systems: With an open and extensive platform, UiPath easily connects Amazon Connect to any system that the contact center relies on, including those back office systems or Mainframes that were previously not accessible. This enables a full zero-touch customer self-service automation solution, freeing up agents to work on more complex customer issues. By enhancing the customer experience through near real-time responses, improving First Call Resolution, and reducing Average Handling Time, call centers are able to increase customer satisfaction scores and boost loyalty.
• Bring AI to workflows and build more intelligent automation: UiPath’s ready-to-use intelligent automation solutions help customers modernize the enterprise by adding AI Services from AWS directly into day-to-day operations. Users can simply drag and drop the AWS AI capabilities into their automated workflows using pre-built integrations available on the UiPath Marketplace. With UiPath, customers can use Amazon Textract to automate tasks involving complex document types that traditional OCR software cannot manage.
• Boost IT productivity with enterprise-class automation: With integrations built on AWS, the IT team can harness the power of AWS to deliver efficient and affordable services and end-user process automation. More than 30 powerful, out-of-the-box IT automation activities for cloud infrastructure deliver faster automation and reduce development times. The IT team can easily automate and manage critical Amazon Simple Storage Service (Amazon S3) for object storage and Amazon Elastic Compute Cloud (Amazon EC2) for virtual machine management operations in their workflows to create highly scalable and seamless automations.

Dhruv Asher, UiPath senior vice president of business development and product alliances, said, “Customers want to make the most of their AWS investments, and they want a simple, affordable, and resilient solution without complex infrastructure and application changes. We’re here to help. With a one-click deployment solution to AWS, out-of-the-box IT automations, and readily available activity packs for consuming AI services, we’re committed to helping customers integrate with the UiPath partner technologies that they rely on today and in the future.”

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Marketing in an Automation-First Era

As marketing budgets come under increasing scrutiny, efficiency is the name of the game. And this is precisely where UiPath aims to deliver. With marketing leaders viewing automation as a strategic imperative, not only as a way to contain costs but to improve employee engagement during these times, RPA bots can prove to be extremely effective.

As we head further into the automation-first era, we’re more likely to see vendors like UiPath introduce intelligent RPA features to elevate the customer experience. Features like predictive texts, smart compose, automatic ticketing references, and access to similar cases are already making their way into call center software. By offering one-click deployment solutions, vendors like UiPath are enabling organizations to realize the benefits of RPA across non-marketing functions within the organization too. Ultimately, all these technologies add up to deliver exponential gains in customer satisfaction.