Martech Launches From the Week of May 27, 2020


The latest platforms and technology to help marketers optimize virtual events, retail revenue, customer data, monetization, personalization, and so much more. Here is quick roundup of launches this week by Ibotta, Acast, GameAnayltics, AppsFlyer, Okera, Aventri, Lucidworks, Talon Outdoor, Criteo, and Messagepoint.

Ibotta Introduces Ibotta Go, a Self-Service Platform for Emerging CPG Brands

Ibotta, the mobile rewards platform, has launched Ibotta GoOpens a new window , a self-service platform that will provide emerging CPG brands with access to millions of customers through straightforward, affordable cashback rewards programs.

Ibotta Go aims to simplify the client experience, by helping emerging brands drive awareness and glean valuable retailer and consumer-level insights at an affordable price point.

Acast Adds Open Podcasts to the Acast Marketplace

Acast, the podcast company, announces that any show on its Acast OpenOpens a new window platform can now apply to be part of the Acast Marketplace. An Acast Open podcast can now request that inserted ads run throughout its episodes, with the potential to generate revenue from ad impressions. Any podcaster subscribed to Acast Open’s paid tiers can apply to join Acast Marketplace, and based on suitability, ads will be inserted across their back catalog and future episodes. Podcasters can now monetize their platforms and see financial payback for what they have built. As Johan Billgren, Acast’s co-founder and CPTO, said, “We’ll continue to do everything we can to support their love of storytelling and the incredible audio content they work so hard to put out.”

Marketing Technology News: Leadspace Teams Up with Microsoft to Bring Unified B2B Data Enrichment for Better Customer InsightsOpens a new window

GameAnalytics Launches The GameDev Toolbox for Mobile Game Service Providers

GameAnalytics, the player analysis platform of choice for mobile game developers, has launchedOpens a new window its newest resource of web directory of service providers – The GameDev Toolbox. The site brings together listings and links to hundreds of different platforms, providers, and tools, allowing developers to quickly and easily carry out a search based on categories and keywords.

The central directory will help users find the top providers across categories such as ad monetization, backend tools, and user attribution to help optimize, monetize, or localize games.

Appsflyer Launches “Next in Marketing” for Reinvention in Media, Marketing, and Advertising

AppsFlyer, the mobile attribution platform, has launched Next in MarketingOpens a new window , the company’s new industry podcast. Hosted by Mike Shields, former editor at the Wall Street Journal, Business Insider, Adweek, and Digiday, Next In Marketing will take a deep dive into and chronicle the massive ongoing shifts and reinvention happening at the intersection of marketing, media, and advertising.

“AppsFlyer is at the forefront of mobile attribution, which really means they have this incredible front-row seat to what real people are responding to from brands, media companies, and of the course the biggest tech platforms on the planet,” said Mike ShieldsOpens a new window , CEO, Shields Strategic Consulting.

Okera Launches No-Code Policy Creation for Access Control

Okera introducedOpens a new window no-code, fine-grained access control (FGAC) policy creation with de-identification to its secure data access platform. The elimination of coding creates a highly flexible, easy-to-use access control management environment, allowing any data owner to create custom policies based on a combination of attributes. A new user inactivity reporting capability simplifies access reviews for compliance purposes and enables a “least privilege” access control strategy.

The new capabilities can help enterprises with access control use cases that need flexible, attribute-based access control (ABAC) policies with the possibility to combine attributes and access analytics while ensuring secure, compliant, and agile access to data.

Aventri Announces First Purpose-Built Hybrid & Virtual Event Solution

AventriOpens a new window , an event management software (EMS), has launchedOpens a new window the Aventri Virtual Event Platform. This solution is a collaboration with Aventri’s customers to solve for delivery of virtual events in the current challenging environment. It also aims to address the upcoming need for hybrid events using a single platform solution.

The platform is fully integrated with the end-to-end Avenrtri platform, enabling event and meeting organizers to easily add a virtual component to any event. In addition, the solution provides a seamless flow of data, delivers a consistent user experience, and eliminates the need for multiple vendors or solutions.

Marketing Technology News: Trustpilot to Launch Location Reviews to Help Businesses Stand Out Across Location SearchesOpens a new window

Lucidworks Launches Advanced Linguistics Package to Improve Search Precision

Lucidworks, an AI-powered search platform, announcedOpens a new window the Advanced Linguistics Package for Lucidworks Fusion to drive personalized search for users in Asian, European, and Middle Eastern markets. Lucidworks now allows text analytics from Basis Technology, the provider of AI for natural language processing.

With the Advanced Linguistics Package, organizations that support multiple languages can make the information and insights they manage more accessible, more relevant, and more personalized for their global audience.