Metadata for Customer Experience: How Claravine Seeks to Improve Ease of Use Through its Integration with Adobe

Claravine announces integration with Adobe Experience Manager to help brands accelerate digital transformation

Claravine today announced its integration with Adobe Experience ManagerOpens a new window , providing marketers with an easier way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The announcement comes at a time when businesses are increasing their investment in digital transformation initiatives.

“Too many companies fail to automate how they manage digital experiences because they receive a tidal wave of content and marketing data across the various technologies within their technology stack,” said Chris Comstock, chief product officer at Claravine. “Our Adobe Experience Manager integration allows content creators and marketing teams to execute on the same taxonomy and data language within Adobe Experience Manager and other technologies within a company’s tech stack.”

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The new integration helps marketers:

• Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teams
• Optimize the marketing data layer with richer metadata and in-depth attributes 

All of these features will help digital operations run more smoothly while also creating quality data. Controlling the taxonomies in a more robust, purpose-built system will provide customers agile metadata management so Adobe Experience Manager users can collaborate on content while granting other teams access to creating data that drives even more ROI in marketing spend. 

“In today’s digital-first world, marketers are challenged with delivering consistent content across multiple channels as well as capturing actionable data to drive business decisions,” said Cody Crnkovich, head of platform, partners and strategy at Adobe. “For enterprise customers, Claravine’s integration with Adobe Experience Manager will allow a common taxonomy to be deployed and governed across multiple systems, teams, and business units.”

What Does This Mean for Marketers?

According to Claravine, the integration was launched in response to customer demand for better ways to track, maintain and scale metadata across large enterprises – especially those with many different agencies and teams creating campaign assets. Claravine’s integration will enable marketers to connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign.

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With Claravine standardizing the data model that is crucial for all areas of digital marketing operations, marketers can easily find missing metadata and sync it back into Adobe Experience Manager (AEM), saving teams valuable time and improving their analytics, SEO, personalization experiences, and more. 

As brands look to embrace agile digital practices to keep up with evolving consumer demand, metadata management is becoming increasingly important for large enterprises. Claravine’s integration with AEM provides marketers the ability the leverage the true promise of digital metadata to enhance the customer experience.