Salesforce’s new virtual selling solution includes meetings, video call coaching and more.
Salesforce today introduced a new suite of technologies to help sales teams design more engaging and trusting buying experiences for customers.
New capabilities include:
- Salesforce Meetings: This is a new meeting management system that provides sales representatives with a comprehensive view of the customer’s relationship with the company. Before meetings, sales representatives have a 360-degree view of all meeting attendees on a single screen — including customer history, open service cases, and attendee bios. Once the meeting starts, both the presentation and the presenter are shown together for a more engaging, human connection. And after the call, representatives can log notes for internal collaboration with Salesforce Anywhere and move deals forward faster with automated action items.
- Einstein Video Call Coaching: Einstein Call Coaching can now analyze video conversations to capture AI-powered insights on customer needs and representative performance. Managers can better personalize their coaching as employees shift to selling via video and build out team strategies based on customer needs.
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- Salesforce Maps Field Safety Kit: With the Maps Field Safety Kit, sales organizations can now understand how customers are affected by visualizing COVID-19 trend data inside CRM to determine which areas are safest for travel. Easy to build travel approval workflows and new mobile enhancements with customizable pre- and post-visit health checklists ensure field sales are both efficient and safe.
- Enhanced High Velocity Sales: High Velocity Sales, originally built for prospecting, will now provide automated actions across the sales cycle. Tailored outreach across various communication channels like calls and emails can now be applied to the deals that outside sellers are working on. This ensures that a fully remote team can be even more efficient than they were when working in the same location.
“The world’s best performing sales teams use the #1 CRM, Salesforce,†said Doug Camplejohn, GM and EVP, Sales Cloud. “And with our new innovations in Sales Cloud 360, you’re seeing us continue to set the bar. We’re enabling sales reps to stand out in a sea of virtual meetings, and helping remote teams to work together more effectively during these unprecedented times.â€
The company has said that it will make the pilot version of the suite available in early October 2020 and has indicated general availability in February 2021. Einstein Video Call Coaching, Salesforce Maps Field Safety Kit, and Enhanced High Velocity Sales are expected to be generally available in February 2021.
What Does This Mean for Sales Teams?
This year, every sales representative became a virtual seller, and have had to reimagine how they interact with customers. Buyers face uncertainty and are looking for trusted sales advisors to help them get back to growth. And sales leaders need to rapidly deploy technology and processes to increase rep productivityOpens a new window .
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As organizations look for new ways to optimize the day to day tasks of sales reps, Salesforce’s new virtual selling suite provides a clear way forward for reps to sell more effectively and improve their customer’s experiences.