Say Goodbye to Robocalls & Spam Calls With This New Phone Feature on Android

Want to get rid of phone call spams? Google intros Verified Calls on Android that shows users which business is calling and ‘why’ they are calling.  

Ever think twice before answering a call from an unknown number fearing phone scams? Well, you won’t have to anymore. Identity resolution solutions vendor Neustar has announced an integration with Google’s newly launched Verified Calls solution to ensure the protection of users from phone call scams.

The integration will enable Neustar to deliver its Trust Call Solutions platform to Google Verified Calls on Android mobile devices. Verified Calls is pre-loaded onto the Android Phone appOpens a new window and will display the caller’s name, logo (branding info), the reason for calling (call context) and verification status by Google.

Users have a tendency to not answer callsOpens a new window from an unknown number. Oftentimes, the call turns out to be a fraudulent activity to scam users. Stephen Brough, Product Partnerships Lead at Google said, “Businesses and consumers rely on phone calls to communicate with each other, but robocalls, spam and fraud have eroded customer trust, and a majority of consumers no longer answer the phone if they do not recognize the caller’s number or if the number is anonymous.”

 Gal Vered, Product Manager at Google noted in a blog postOpens a new window , “We’ve been piloting Verified Calls for a few months, and the early results indicate that it improves the likelihood of someone answering a call.” As such, the integrated solution has the potential to improve answer rates and engagement on outbound calls, thereby transforming the call experience.

Source: Google

See Also: Top 10 Identity Resolution Software Companies for 2020

Google Verified Calls leverages Neustar’s STIR/SHAKEN call framework to verify and authenticate identity of callers without impacting privacy. “This is done in a secure way—Google doesn’t collect or store any personally identifiable information after verification.” STIR/SHAKEN also identifies spoofed calls and can stop them or display a warning on the user screen,” Vered adds.  

Neustar cites four ways in which the user has complete info on why he is receiving the call. They are:

• Verification: It signals that the calling enterprise (and the phone numbers it uses) has been vetted, so its identity is legitimate
• Authentication: Each call uses STIR/SHAKEN digital certificates to sign and certify that the caller ID has not been compromised
• Branding: It shows the company’s identity via name and logo, which helps aid recognition 
• Context: It gives the user the information they need, including the reason the business is calling

James Garvert, Senior Vice President and General Manager of Caller Identification Solutions at Neustar said, “We’re proud to work with Google to enable contextual and authenticated calls on a leading mobile platform and to empower and inform consumers across the globe to trust the calls they receive.”

Google will initiate the roll-out of Verified Calls for Android devices that don’t have it pre-loaded onto the Phone app later this week. The identity solution will be first rolled out to users in the U.S., Brazil, Mexico, Spain, and India.

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