Seismic Boosts Sales and Marketing Teams’ Capabilities to Work Remotely

Seismic will now help companies deliver compelling personalized interactions to prospects in any selling environment.

Better sales stories translate into better selling situations. The need for hyper-personalized content and insights that are easy-to-access, professionally formatted, and built ideally to address your buyers’ biggest problems remains unbeatable.

SeismicOpens a new window , a sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. The latest refinements will enable go-to-market teams to deliver the most effective content for field teams, and allow sellers to deliver targeted, personalized content more easily during sales cycles.

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“Sales and marketing teams have recently shifted to working almost exclusively from home. It’s also become more important than ever for marketers and enablers to quickly develop and deploy updated content to field teams,” said Doug Winter, CEO, and Cofounder, Seismic. “Seismic excels at enabling go-to-market teams to move rapidly and effectively in changing environments. Given this strength, we’re seeing accelerating usage of the Seismic Storytelling Platform by organizations of all sizes. With the Seismic Spring 2020 Release, we are pleased to deliver new capabilities that support improved content creation and enhanced personalization – capabilities that are even more important as teams work from home.”

Seismic’s new abilities will allow marketers to quickly create, arrange, and activate playbooks with other content including team pages and articles for the field teams. This new feature will enhance sellers’ ability to find the most impactful content for unique selling situations. It is a data-driven approach that allows core content to be prioritized for individual sellers in an easier way to navigate and consume. Seismic now offerson-the-fly content presentation assembly, where the sellers can confidently and quickly personalize, discover, and assemble from multiple content pieces the content that helps secure deal wins.

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“Companies want to be able to engage with prospective customers in the most effective way possible. They need to clearly understand customer needs and work closely with them in determining the best solution,” said Jim Lundy, Founder, and CEO, Aragon Research. “The Seismic Storytelling Platform enables marketing and enablement teams to provide field teams with relevant and compelling content that resonates strongly with prospects.”

In pandemic times like the present when marketing, sales, and channel teams are working remotely, the need for execution intelligence and smarter sales enablement platform is heightened. The newer capabilities from the Seismic stack seek to deliver more personalized experiences to prospects in deal situations.