Influsoft enters the influencer marketing space with a bang
The influencer marketing industry shows no signs of slowing down. The billion dollar ecosystem of brands, influencers, platforms, and social networks has matured remarkably over the past few years. Forward-looking entrepreneurs too want a piece of that pie. Influsoft – a cross-platform influencer marketing solution is the latest entrant in the influencer marketing industry – offering a comprehensive list features to enable marketers to maximize their ROI from influencer campaigns.
The platform is incubated by Viral Nation, and its inaugural partners include Oculus, Acitivision Blizzard, Canon, and Tencent. It is an all-in-one influencer marketing solution that facilitates cross-channel planning, management, and measurement platform.
Also read: Goal-Based Influencer Marketing in 2020: GRIN Introduces New Reporting Suite
“Influsoft brings every aspect necessary to run a successful influencer marketing campaign under one roof,†says Jonathan Chanti, CRO of Influsoft. “We’ve essentially built the Tesla of Influencer marketing platforms. It’s the most efficient way to discover, implement, and measure a campaign which ultimately empowers brands to bring their marketing efforts in house or feel more confident in their decision making when working with vendors, Influsoft is every CMO’s best friend.â€
Key features of Influsoft include
- First party insight into internal accounts
- Granting partners direct API access to Facebook, Instagram, Youtube, Twitch, Twitter
- A list building and external client-facing portal option for sourcing the optimal Influencer and managing feedback
- A contract and conflict manager for all sponsorship work
- Influencer deliverable manager which tracks and streamlines all campaign deliverables
- An internal task manager to monitor how teams are executing campaign objectives
Measurement features compare campaign performance such as top performers, audience growth, views, impressions, likes, comments, shares, highest grade of granular video analytics on FB, IG, and YT, click-through data, CPM calculators, and audience demographics. Influsoft also allows for integration with any third party related to e-commerce or apps, allowing users to conceptualize goals that are important to their campaigns.
Also read: AI Can Remove Guesswork From Your Influencer Marketing Campaigns
“Through our above-board access to platforms such as Youtube, Facebook, Twitch, and the like, Influsoft plans to maintain the ethos that brands come first,†continued Jonathan Chanti, CRO of Influsoft. “Influsoft provides marketers with the insights they need to make strategic decisions, at every stage of the campaign process, and most importantly hold their team and partners accountable. We have optimized influencer marketing for the future, and made best in class features accessible through our pricing and value propositions.â€
Why Should You Care?
Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates. Sadly, many brands don’t see a return on their spending due to mismanagement, misaligned talent, fraud, and a variety of other issues that make the space difficult to navigate. Influsoft can help marketers tackle these problems to streamline the entire influencer marketing campaign process.
Influsoft’s AI capabilities makes it a potent tool for marketers to address fraud and brand safety. With the explosion in digital content across multiple devices, brand exposure is at an all-time high. So, marketers need to balance content exposure with brand safety. And AI is the best option available.
Also read: Unilever, EBay and Others Advocate “Getting Real†With Influencer Marketing
The challenge of finding the right creators for a brand is difficult already but is made worse by the problem of fraudulent influencers using social bots to falsify their impact, costing the industry $1.3 billion a year. Here’s where Influsoft’s AI capabilities can bring the power of pattern/footprint analysis at scale to distinguish between computer-generated and real-life influencers. It simply isn’t possible for organizations to do this manually and compete with a bot generator. Only AI can constantly analyze, maintain, and scale a bank of fraudulent footprints that might indicate fake accounts.
Additionally, social integration and brand analysis will provide marketers with the ability to produce more high-quality campaigns that resonate with audiences. Influencer marketing is one of the fastest-growing areas of marketing. Brands now need to invest in improving the performance of their influencer marketing campaigns. This means realizing the importance of AI, embracing analytics and simplifying social integration.