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Three Ways Marketers Can Tackle Offline Attribution

Three Ways Marketers Can Tackle Offline Attribution

Due to the importance of marketing attribution, there’s been an explosion of technology and models aimed to help marketers follow customers along the path-to-sale across channels and devices. But attribution is anything but easy. Pure online-to-online attribution is tricky enough, and things get more complex with offline attribution (i.e. bridging online marketing to offline sales and vice versa). Clearcode CEO, Maciej ZawadziÅ„ski shares three ways for marketers to begin tackling offline attribution

Understanding HR Data: The Importance and Risk of Context

Understanding HR Data: The Importance and Risk of Context

The article discusses the maturity model of presenting and leveraging HR data, from infancy (lacking any business context), all the way to full maturity (full context + analytical insights). While Machine Learning plays a role, Steven Hunt, SVP of Human Capital Management at SAP SuccessFactors addresses how to best leverage and supplement the capabilities of ML for HR data.

Top 10 Encrypted Cloud Storage Platforms for Enterprises in 2021

Top 10 Encrypted Cloud Storage Platforms for Enterprises in 2021

With the cloud at the center of digital transformation, enterprises need to protect their assets stored across private, public, and hybrid clouds through powerful encryption technology. Learn which solutions can equip you with cutting-edge secure storage systems in 2021.