With CCPA Enforcement, Programmatic Can Prove Its Worth
Between the California Consumer Privacy Act’s quickly approaching enforcement date (July 1) and an impending third-party cookiepocalypse, Adtech has a lot going on. As a veteran in public service, Daniel Sepulveda, SVP for Policy and Advocacy, MediaMath believes the urgency to uphold consumer privacy is greater than ever, particularly for those in the digital advertising industry where the ecosystem is complex, interconnected and often opaque.