TV Effectiveness Analysis is Incomplete Without Ad-stock Consideration
Alison Lohse, Co-founder and COO at Conversion Logic explains five aspects to keep in mind to understand how ad-stock effects marketing effectiveness
Alison Lohse, Co-founder and COO at Conversion Logic explains five aspects to keep in mind to understand how ad-stock effects marketing effectiveness
Web 3.0 is the next avatar of the internet built on blockchain and a semantic architecture to enable decentralization. Learn how it works.
The second week of AWS re:Invent 2020 saw a host of machine learning and big data products. Let’s look at the major announcements from the second week of the event.
How can marketers decide if building or buying a Customer Data Platform is the right choice for them?
The demand for immersive 3D experiences is making its way into the office, and developers need a more efficient process to meet this growing demand, says David Brebner, founder and CEO of Umajin.Â
Twilio strikes a deal to take over customer data platform Segment for $3.2 billion. With the acquisition, Twilio is transforming into a customer engagement company to deliver an enhanced customer experience, fueled by data generated from its cloud-based unified communications platform.
Paul Leinwand and Mahadeva Matt Mani from PwC stress the need for building cohesive teams in our efforts to drive transformation.
Due to the growing deployment of containers to build applications, attacks have significantly increased. The attackers are increasingly looking to exploit supply chains with these attacks.
2020 brought forth several changes for marketers – digital transformation, changes to data privacy, and new consumer behavior. In the midst of all these changes, there are a few key principles that should drive marketers, shares, Richard Jones, CMO, Cheetah Digital.
Accurate business intelligence helps businesses make informed investment decisions and improve operational efficiency. Let’s look at six strategies to get the most out of your data.