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How To Optimize Your Marketing Mix in Africa’s Mobile-First Economy

How To Optimize Your Marketing Mix in Africa's Mobile-First Economy

Africa is increasingly becoming a mobile-first region with subscriptions forecast to grow. With most people’s access to the internet often through their mobile devices, there is a vast opportunity to engage with users through many of the apps that are downloaded daily. But what is the best approach to optimizing your mobile marketing mix for real success in this region? Daniel Junowicz, managing director of LATAM & Africa at AppsFlyer answers this question.