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Ad Tech? Marketing Tech? What They Mean and the Difference between the Two

Ad Tech? Marketing Tech? What They Mean and the Difference between the Two

A fact that most professionals from the sphere of marketing and advertising generally don’t admit is the existing confusion that surrounds ‘ad tech’ and ‘marketing tech’. One basic difference between the two is their respective target audiences. While the target segments of marketing tech are known (existing) customers, ad tech looks to reach anonymous audiences. But when you try to delve into the depths of the two, differentiating them is not easy.