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Advertising in the New Consumer Era With a Powerful Alternative

Advertising in the New Consumer Era With a Powerful Alternative

The path forward is a future where publishers are the preferred platform for audiences to gain trusted and verifiable information. The common theme for publishers and advertisers is that if there is a powerful alternative that reduces reliance on the Google and Facebook duopoly, it should be embraced, says James Milne, managing director of Northern Europe, Outbrain.