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Not Every Marketer Is Going To Be a Steve Jobs

Not Every Marketer Is Going To Be a Steve Jobs

Marketing will still need geniuses like Steve Jobs, but not every marketer is going to be a Steve Jobs. They need not be, though, since using new age marketing tools can bring us closer to that level of genius. Specifically, tools that leverage next generation AI and ML to help change perceptions en masse, writes Shashi Seth, SVP, Oracle.