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Change, Nuance, and Data Between the Lines: How to Strengthen your Mother’s Day Strategy

Change

When going to market, even with something that is a core or standard product in times where the world has changed especially when it has changed dramatically, for instance in a global pandemic it’s important to understand what new brand risks exist. This is especially true for Mother’s Day, which can be a nuanced and complex holiday to market even in normal times, writes Gary Ellis, co-founder, president, and COO of Remesh.