Loop

Closing the Enterprise Loop

Closing the Enterprise Loop

When Oracle unveiled a range of self-directed applications for manufacturing that employ advanced technologies in mid-May, it marked the latest advance in t…

3 Steps to Reimagining Digital Advertising

3 Steps to Reimagining Digital Advertising

It’s time to rethink how advertisers approach online advertising. Digital activity has traditionally been associated with performance marketing. However, as consumer behavior online changes and migrates toward video consumption, mobile, audio, and voice, advertisers must reimagine what ‘digital’ means. Damien Bennett, director of strategy, Incubeta, explains how in three steps.