mac

Storytelling, and Rebranding

Storytelling

There are many different ways to capture the attention of an unsuspecting customer. Stories are one of them. Humans are social creatures, and love stories and storytelling. Watching a tale come full circle to show you how and where the product fits in is satisfying, and leaves the audience desiring more info. Stew Redwine, the Creative Director at Oxford Road, shows you how.

Major Announcements from Apple’s ‘One More Thing’ Event

Major Announcements from Apple's ‘One More Thing' Event

After record-breaking sales of Mac devices in Q4 2020, Apple decided to amaze its customers with more hardware product launches. This week, at Apple’s ‘One More Thing’ event, the company made a host of exciting product launches, including MacBook Air, MacBook Pro, Mac mini, and in-house silicon chip, M1.

Shlayer Mac Adware Slips Past Apple Security, Twice

Shlayer Mac Adware Slips Past Apple Security

Apple falls foul of an adware campaign, shatters the belief that macOS is less likely to get infected by viruses. A college student found an Apple approved malware, the notorious Shlayer, known for pushing fake Adobe Flash Player updates which accidentally got notarized twice.

Apple Could Beat Intel Chips With Its New Mac Processors

Apple Could Beat Intel Chips With Its New Mac Processors

Apple took a significant leap in its ambitious plans to power its entire Mac lineup with its in-house silicon chips by 2022. The company is expediting its initiatives to develop and test its next-gen Mac chips, which could be faster than Intel’s processors.Â