The New Buyer Experience Platform Is Here to Turbocharge Your Customer Advocacy Program

Influitive Experience platform is all about next-gen buyer experience.

Today, empowering and connecting with your customer advocates is as important as acquiring new customers. As a huge unpaid salesforce, your advocates are one of the most effective means to build word-of-mouth in a hyper-connected world today. According to a recent Forrester report “Now Tech: B2B Customer Engagement Marketing, Q1 2019Opens a new window ,” 74% B2B decision makers are investing in identifying and engaging advocates in a shift from pure play demand gen to full lifecycle customer engagementOpens a new window . In another of their Customer Marketing Survey done in 2019Opens a new window , 39% of respondents mentioned “designing holistic programs” as their biggest challenge as most of the times the customer engagement programs are designed ad hoc in a reactive manner.

Influitive Corporation, a provider of customer advocacy and engagement software, has recently launched their new open hub, Influitive Experience.

“Today’s buyers are overwhelmed by the number of vendors and options available to them yet are underwhelmed by the messages they are receiving and the buying process,” said Dan Cote, Chief Marketing Officer at Influitive. “To survive in today’s SaaS-driven, digitally connected world, companies must embrace and orchestrate customer engagement beginning with the buyer journey.”

The new hub allows marketers to explore Influitive’s platform and engagement abilities at their own pace without the need to request a demo.

Immediate user benefits from Influitive Experience include a high personalized journey where answering few short questions unlocks t right content at the right time. Other benefits include networking opportunities and a gamified user experience with like-minded individuals to earn points for completing actions to read content, taking surveys, and redeemed for awards through tech gear, charity donations and gift vouchers.

“Since our inception we have powered close to 100 million acts of advocacy for our customers, generating nearly $1 billion in ROI value to their companies,” said Dan McCall, chief executive officer at Influitive. “If you ever wondered how that’s done, we’ve made it simple to learn about Influitive by immersing yourself in the product and experiencing first hand the power of our rewards/gamification and content targeting approach.”

Putting customers at the heart of business and mobilizing them to grow referrals, reviews and lifetime value through a robust customer advocacy software is the new normal for bottomline profits and topline growth.