Facebook has managed to remain one of the most commonly used platforms by businesses for social media marketing. We have summarized a list of the top ten Facebook marketing strategy tips for you to stay ahead of the Facebook marketing game in 2020.
Facebook, the third most visited website in the world, has an average of 2.4 billion active users per month. The outreach provided by this social media giant is a holy grail for marketers in every business space. Facebook also offers multiple features for marketers to engage with their customers effectively and serve them better.
But with so many brands aiming to achieve their business goals using Facebook as a channel, the competition to succeed with Facebook marketing is very tough. To help you win the Facebook marketing game in 2020, we have listed ten tips to help you build a Facebook marketing strategy.
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What Is a Facebook Marketing Strategy?
A Facebook marketing strategy is a well-structured plan that clearly defines the goals, processes, actions, and tools to use Facebook as a channel for achieving marketing as well as business goals. These goals may differ based on multiple factors, but occasionally include brand awareness, community engagement, lead generation and conversion, website traffic optimization, and ROI on marketing.
A Facebook marketing strategy is a subset of your social media marketing strategy that aims to contribute to the overall marketing goals. The depth of your Facebook strategy depends on the prioritization of social networks in your social media marketing strategy.
Facebook marketing has proven to be an extremely effective tool for marketers to engage with their prospects and customers. Facebook provides multiple features such as Facebook advertising, Facebook for business, and Facebook analytics to support marketers in attracting new customers.
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Top 8 Facebook Marketing Strategy Tips for 2020
The competition of brands to attract customers using Facebook is constantly growing. Here are some tips to optimize your Facebook marketing strategy for 2020.
1. Use Facebook Stories
Did you know that a staggering 300 million Facebook users use its Stories feature every day? A feature introduced by Snapchat, Stories was soon incorporated as a primary feature by Instagram, Facebook, and WhatsApp and now Twitter. A playful, spontaneous, and engaging content-sharing format, Stories has also introduced advertising as a way to generate leads and increase traffic.
The use of Facebook stories will continue to grow among marketers to engage with their audience, which is why you need to make the best out of this platform. Make sure to include Stories content planning in your Facebook marketing calendar. You can also schedule the posting of your Stories content using tools such as Apphi and Storrito. There are many free tools available to creatively design your story posts that are dynamic and easy-to-use.
Use hashtags, filters, location tags, stickers, emojis, text, and mentions in your Facebook stories to increase engagement. You can also share content URLs in your Facebook stories to increase traffic on your website. Polls and questions are also excellent features provided by Facebook Stories to interact with your audience directly. Facebook allows sync of Facebook stories with Instagram stories to make it easy for you to share content on both platforms.
2. Use Facebook Groups
Building a community is a primary objective of social media marketing. Facebook groups are an ideal way to build engaging, effective, and interactive communities. They help bring together people with common interests. While creating groups on Facebook to directly interact with your followers is a common strategy, you can also participate in other groups where your prospective customers are active.
Reports suggest that more than 1.4 billion Facebook users are a part of at least one group, and there are in total 10 million groups on Facebook.
To make optimum use of such existing groups on Facebook, identify groups that your target audience might be interested in. Join these groups and respond to comments and questions that are specifically related to your area of expertise. This will guarantee effective engagement with the audience that is genuinely looking for solutions related to your products or services.
To build an engaging group on Facebook, share relevant content that solves real-life problems of your followers. Make sure you respond to every comment and activity of your users to keep the conversation going. Consistency in publishing content is also important to keep your audience engaged. Use automation tools to schedule your posts on groups at time slots when your users are highly active.
3. Use Facebook Audience Insights to Understand your Audience
Facebook audience insights is a tool designed by Facebook, especially for marketers wanting to learn more about their audience. It gives them detailed and aggregate insights into audience geographies, demographics, interests, behaviors, and buying patterns. This enables marketing professionals to design segmented campaigns customized to the needs of focused target groups.
Facebook insights gives you information for people connected to your page, people in your custom audience, and people on Facebook. This data is made available by analyzing user activities on Facebook, such as information shared by users, post likes, page likes, participating groups, and much more.
Facebook Audience Insights is the perfect companion for your Facebook marketing strategy in 2020 to plan your targeted advertising campaigns.
4. Make Use of Facebook Messenger
Facebook Messenger, the messaging application by Facebook, has 1 billion active users per month. This is enough justification for you to include Facebook Messenger in your Facebook marketing strategy. It is an instant chat platform for your business to interact with your audience. It acts as an excellent platform for brands to optimize lead generation as well as customer service using a social media platform.
Facebook Messenger allows you to send greetings and instant replies to your users with the response assistant. It provides a feature to create custom responses to anyone who messages your page. Similarly, it allows you to set greeting messages for anyone who lands on your page. You can also set your average response time on your Facebook page for your audiences’ information.
Use Facebook messenger to sell to your customers directly, and to enable instant customer service for a better experience.
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5. Go Live on Facebook More Often
Facebook Live is a great feature that allows brands to connect with audiences beyond products and services. Statistics show that Facebook live videos experience three times the engagement of typical videos shared on social media. Hence, going live on Facebook is a great way to make the best out of Facebook for achieving social media marketing goals.
Use Facebook live to broadcast your events, product launches, employee engagement programs, and other organizational activities. Some best practices in going live on Facebook include promoting your live event beforehand, limiting distractions for when you go live, responding to comments when live, and offering context while you are live.
As you go live on Facebook more frequently in 2020, make sure you analyze the performance of your broadcast based on metrics such as outreach, unique visitors, and comments.
Facebook Live is an ideal platform to include in your Facebook marketing strategy to aide employee advocacy, brand promotion, and audience engagement.
6. Video is King on Facebook
Video content is the most consumed content format on Facebook, with 8 billion videos viewed every day. Video is a powerful content format for Facebook as a content sharing platform. Ensure to plan your Facebook content calendar for 2020 with an adequate number of videos.
As a highly engaging content format, video allows marketers to share stories, experiences, tutorials, testimonials, and so much more with a high emotional value. Facebook also allows marketers to place video ads in newsfeeds and Facebook stories.
Some tips for using Facebook videos optimally:
- Use free video creation tools such as Biteable and Animoto for quick, engaging videos
- Upload videos directly to Facebook
- Use attractive thumbnails
- Add call-to-actions
- Add subtitles as most videos on Facebook are viewed on mute
7. Use Facebook Analytics
Facebook analytics is a robust tool that allows marketers to get an overview of insights on user behavior on their page, campaigns, and advertisements. It enables the setting of goals, paths, and sales funnels to drive business growth through Facebook on web and mobile platforms.
Just like any other analytics tool, Facebook analytics is a great way to track user interaction and identify customer journeys on Facebook as a channel. Use Facebook analysis reports to measure the performance of your campaigns against your goals.
8. Collaborate with Facebook Influencers
Social media influencer marketing is an evolving marketing technique similar to celebrity brand endorsements. Facebook is an excellent platform for collaborating with such influencers that have a huge fan following in your niche or a related industry. Influencers can get through to audiences in a way that brands cannot, and that’s reason enough to leverage them.
Including Facebook influencer marketing in your Facebook strategy for 2020 can significantly improve your word-of-mouth marketing, especially when they can create content from the safety of their homes, even in the middle of a pandemic.
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Parting Thoughts
Facebook is an integral part of your social media marketing strategy to achieve the goals of brand awareness index, lead generation, and conversions. Use these ten tips to enhance your Facebook marketing strategy for 2020.
What other social media channels do you plan to use for your marketing strategy in 2020? Tell us in the comments below. For the latest news and trends update in the world of marketing, follow us on TwitterOpens a new window , FacebookOpens a new window , and LinkedInOpens a new window