Rakuten Rewards, Kimberly-Clark, Skybox Security, InMoment, Sisense, SnapLogic, DeepIntent, Vision Critical, Xactly, and Airship made some big hires this week that we’re tracking in this roundup of marketing news.
Rakuten Rewards Appoints Dana Marineau as Chief Marketing Officer
Rakuten Rewards, the e-commerce company, welcomes Dana Marineau, a marketing executive with expertise in brand positioning, marketing creativity, and consumer loyalty. As chief marketing officer, Marineau will be responsible for strengthening Rakuten’s consumer recognition as a leading cashback portal and launching new innovative shopper loyalty programs.
Kimberly-Clark Names New Chief Digital and Marketing Officer
Kimberly-Clark has appointed Zena Srivatsa Arnold, as its chief digital and marketing officer to drive the digitalization of its brands and businesses on a global scale. With a background brand management positions at The Kellogg Company, Procter & Gamble and Google, Arnold will lead transformational changes in the marketing strategies.
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Skybox Security Announces Clarie Darling as Chief Marketing Officer
Skybox Security, a cybersecurity management solution provider, has hired Claire Darling as the company’s chief marketing officer. Darling will be responsible for all marketing functions at Skybox, overseeing corporate and regional teams in North America, EMEA, and APAC. Gidi Cohen, CEO for Skybox Security, saidâ€She has a very modern, digital-first approach to marketing that’s going to accelerate our ability to reach target customers not just during COVID but into the future as well.â€
InMoment Appoints Former CMO of Dunkin’ Brands to Board of Directors
InMoment, the Experience Intelligence (XI) provider, welcomed Tony Weisman to its board of directors. Tony is an expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. He will work with InMoment’s executive leadership, product, and expert services teams to influence solution offerings, including customer journey analytics, data and reporting, customer engagement methods, and feedback opportunities.
Analytics Expert Ashley Kramer Joins Sisense as Chief Product and Marketing Officer
Sisense, the analytics platform for builders, appointed Ashley Kramer as chief product and marketing officer. With the addition of Ashley, Sisense’s core executive operating team now comprises 50% women – including chief customer officer, chief people officer, and chief product and marketing officer. Ashley will lead the Sisense product and marketing organizations, setting strategy and vision for the Sisense analytics platform and communicating its value to the industry.
SnapLogic Appoints George Mogannam as Chief Revenue Officer
SnapLogic, the intelligent integration platform provider, announces the appointment of George Mogannam as Chief Revenue Officer (CRO). Mogannam will lead SnapLogic’s global field organization, overseeing sales, sales engineering, professional services, customer success, and partnerships. He joins SnapLogic’s executive leadership team and will report to CEO Gaurav Dhillon.
DeepIntent Announces Key New Hires and Executive Promotions
DeepIntent, expands its New York City and India headquarters with several new hires and promotions. The company is projected to fill 16 new roles in Q3 across the sales, ad operations, strategy, engineering, and data science teams. Louis Blaut has joined the company as vice president, ad operations, and will be leading the Campaign, Account and Analytics Teams. Ian Bain joins as director of publisher accounts, where he will focus on building the company’s Healthcare Marketplace through the addition of premium healthcare publishers. Anton Yazovskiy, who was formerly vice president of engineering, has been promoted to chief technology officer. Sourabh Gandhe has been promoted to vice president of engineering, operating out of the India office.
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Vision Critical Appoints Steve Winter to Board of Directors
Vision Critical, a customer insights solution provider in the Customer Experience Management (CXM) space, has appointed Steve Winter to its Board of Directors. He is also a member of the Board of Directors for Ziosk and Chief Revenue Officer at Coupa Software and is responsible for driving the company’s strategy and execution on all revenue-generated aspects of the business.
Xactly Appoints Tech Industry Leader Jamie Anderson as Chief Sales Officer
Xactly, the innovator of cloud-based Sales Performance Management (SPM) software, has hired Jamie Anderson as the chief sales officer. In this role, Jamie will lead Xactly’s global efforts to grow sales, increase profitability, and enhance operating efficiency for the world’s top sales organizations. He will oversee the company’s global sales, solutions consulting, and sales operations and enablement divisions, reporting directly to Xactly’s founder and CEO, Chris Cabrera.
Airship Hires Bernardo Albergaria as Chief Commercial Officer
Airship, customer engagement company, has appointed Bernardo de Albergaria as chief commercial officer. de Albergaria will lead global marketing, sales, and partner organizations, driving Airship’s go-to-market strategies and execution with responsibility for overall global growth. He will report directly to CEO and president Brett Caine.