As companies fight to make it out of the pandemic stronger, new products have emerged to help users and customers. Google, PubMatic, Fyber, Creatio, MetaCX, Clickagy, Epson, Microsoft, JotForm, Smart Communications, DoubleVerify, SARX, LiveIntent announced new products and partnerships this week.
Google Announces New Display & Video 360 tools to Navigate the TV Streaming Boom
As streaming takes center stage on connected TVs within the absence of live-action, Google introducedOpens a new window a series of tools in Display and Video 360 that make it easy for digital media buyers to get and secure ad inventory on high-quality streaming content. The tools include a dedicated TV section in Marketplace specifically for publishers and inventory that let marketers easily find the deals that best match their campaign objectives and reach TV audiences across devices, two new ‘ready-to-buy’ options that further accelerate the process of finding the right inventory for your campaign, and the “OTT line itemâ€, a new workflow in Display & Video 360 tailored for buying TV ads across screens.
PubMatic Announces Header Bidding Tool to Drive “Ad Pod Optimizationâ€
PubMatic has announcedOpens a new window the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of the direct and programmatic demand while preserving a seamless TV-like viewer experience. The Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of programmatic by optimizing monetization and viewer experience across the entire ad pod. PubMatic VP of video Jonas Olsen, said “Powered by Prebid, our independent solution offers the next generation in programmatic advertising for the rapidly emerging OTT and CTV channels.â€
Fyber Partners with White Ops to Extend Ad Fraud Protection Abilities
Fyber, a monetization platform for mobile app publishers, announcedOpens a new window a partnership with White Ops, in bot mitigation and fraud protection. The partnership enhances ad fraud protection on Fyber’s programmatic platforms with White Ops Advertising Integrity’s post-impression detection solution, extending frictionless and safe access to all buyers. The companies will continue to extend prevention solutions to protect the mobile ecosystem through a collectively protected advertising supply chain to ensure fraud is recognized, addressed, and eliminated quickly.
Creatio Presents AI-Powered Contact Center Product Suite by Velvetech
Creatio (formerly bpm’online), a software company providing low-code platform for process management and CRM, introducedOpens a new window a solution on its marketplace called Contact Center Product Suite for Creatio, developed by partner, Velvetech. This advanced solution for setting up an inbound or outbound call center with AI-based agent scoring and call analytics lets businesses connect with their customers via phone calls, emails, text messaging, social networks, and beyond.
MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships
MetaCXOpens a new window unveiled the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. MetaCX debuts at a time when the traditional subscription economy must give way to a new performance economy, where suppliers and buyers transparently collaborate to achieve desired outcomes. “The subscription economy was an important first step toward aligning suppliers and buyers, but true alignment only comes with clear, unmistakable proof of value, which has been elusive until now,†said Scott McCorkle, founder and CEO of MetaCX.
Clickagy Launches Future-Proof Cookieless Solution
Clickagy’sOpens a new window Privacy Clusters solution stands out in the market as the only viable solution to compliance standards because of one simple difference: absolutely no personally identifiable information is used. No cookies, no email hashes, no IP addresses, no PII of any kind. Privacy Clusters are compliant in every regulatory environment because no consumer data is captured or at risk. The solution is a powerful technology for marketers to respect and protect the privacy of their customers, while still leveraging accurate behavioral data to power enterprise-class marketing and analytics.
Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences
Epson, the projector brand worldwide, expanded its powerful laser lineup with the latest offeringOpens a new window PowerLite®. The models are reliable, low-maintenance solutions, and come equipped with intelligent software, robust connectivity, and flexible installation to project content virtually anywhere. Epson’s new solutions makes way for creativity and easy to deliver effective and informative displays in retail, hospitality, and education. Remi Del Mar, product manager, Epson America, Inc. said “This new lineup provides innovative, experiential signage solutions that are affordable, reliable and easy-to-use to help empower users to engage with consumers in deeper and more meaningful ways.â€
SAS and Microsoft Partner to Further Shape the Future of Analytics and AI
Microsoft Corp. and SAS announcedOpens a new window an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. They will migrate SAS’ analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud. SAS’ industry solutions and expertise will also bring added value to Microsoft’s customers across health care, financial services, and many other industries. This partnership builds on SAS integrations across Microsoft cloud solutions for Azure, Dynamics 365, Microsoft 365, and Power Platform and supports the companies’ shared vision to further democratize AI and analytics.
JotForm Announces PayPal Commerce Platform Integration for Improved Buyer Experience
JotFormOpens a new window announces an integration with the PayPal commerce platform, an all-in-one payment platform where customers can pay the way they want in more than 100 currencies across a growing number of markets, including in North America and Europe. Labeled PayPal Business for JotForm users, this integration significantly improves the checkout experience for anyone purchasing through a payment form. The integration aims to improve payments for a range of businesses, including shops selling products online, nonprofits collecting donations, schools and municipalities collecting fees, and more.
Smart Communications Announces the Launch of SmartIQ
Smart Communications, the providerOpens a new window of a customer conversations management platform, unveiled SmartIQ. SmartIQ can transform traditional forms-based processes into intelligent, conversational user experiences that improve the customer experience (CX) while also streamlining internal systems, managing risk and reducing demand for support services. “At a time when delivering digital-first customer interactions is more important than ever, we are pleased to be able to support our customers with cloud-based technologies, like SmartIQ, that allow them to be agile and empowered to respond to rapid change while also keeping their customer relationships front and center,†said James Brown, CEO of Smart Communications.
DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms
DoubleVerify, a software platform for digital media measurement, data, and analytics, introducedOpens a new window a new transparency and reporting solution for CTV inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. As advertisers continue to monitor COVID-19, shifting budgets to CTV inventory and platforms, the need to understand performance and measurability across the channel is now more important than ever.
SRAX Launches the Sequire Mobile App
SRAX, IncOpens a new window . a digital marketing and consumer data management technology company, launches a mobile app for its investor intelligence and communications platform, Sequire.
The Sequire mobile app includes similar features as the desktop application like insights on public companies’ retail and institutional investors, trading data, and more. The app has one mobile-exclusive feature, a business card scanner so users can quickly scan business cards to ingest and organize contact information from people they meet.
LiveIntent Integrates With Rubicon Project to Improve Audience Resolution
LiveIntentOpens a new window , the people-based marketing platform, and Rubicon Project, the advertising platform, announced an integration to empower advertisers to transact on a unique, stable, and privacy-safe identifier. LiveIntent’s Authenticated Bridge framework solves many of the challenges confronting marketers around audience resolution and addressability by connecting advertiser and publisher first-party data. “In addition to helping publishers make their inventory more accessible and useful to advertisers, people-based identifiers improve the end user’s digital media experience,†said Garrett McGrath, Vice President of Product Management, Rubicon Project.