The product enhancement of Enterprise Sales and Marketing (ESM) cloud by Upland Software will help enterprise companies improve revenue team’s performance and accelerate value creation for customers.
With the ever-expanding set of purchase options, the buyer journey is becoming harder. It never plays out in a linear, predictable format, which is way provisioning of right set of information for buyer enablement becomes critical for sellers to deliver value.
Upland SoftwareOpens a new window . announces an enhanced product innovation across its Enterprise Sales & Marketing (ESM) Cloud designed to make complex B2B buyer journeys simpler, smarter, and more connected. The enablement increases user simplicity, unlocks rich insights from analytics including Salesforce Einstein and Tableau, and offers greater collaboration capabilities across the entire revenue team to increase performance.
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“Every CRO and revenue leader is looking for ways to improve sales execution and revenue retention in an extremely challenging business environment,†said Patrick Morrissey, SVP and GM of Upland enterprise sales and marketing. “The Spring’20 release and our customer outreach programs help enterprise B2B sales and revenue teams build pipeline, improve win rates and connect content to buyer journeys in order to accelerate sales velocity.â€
The innovation in enterprise sales marketing cloud features flexible account grouping options that allow customization, integration with Tableau and Salesforce Einstein analytics to measure pipeline development besides plan progress and coach the right behaviors. It helps revenue leaders and teams visualize data and trends on win rates and, deal sizes. It also features team collaboration that improves questionnaire responses quality and align users, while assignment workflows allow for greater control and efficiency. It improves insights into adoption and revenue impact through Upland analytics, and an interactive nomination grid to allow for sort, search, and filter capabilities.
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B2B buyersOpens a new window have high expectations from brand interactions. Many expect quick, relevant, and personalized engagements from brands and people presenting them. The new enhancement by Upland Software is designed to foster deeper insights, richer collaboration dn simplified UX across the revenue teams.