Use Sales and Marketing Against Your Giant Competition

Jen HoltvluwerOpens a new window , Head of North America Marketing and Inside Sales at Cherwell SoftwareOpens a new window says, “it is foolish to operate in an environment of sales VERSUS marketing – but instead successful companies have embraced sales AND marketing or Smarketing.”

In an interesting conversation with Jen, she shares her views on the benefits of aligning sales and marketing for successful demand generation, emphasizing the importance of alignment and communication between sales and marketing.

Key Takeaways

1. Learn about Jen’s insights on “Smarketing” and it’s tactics to assist with demand generation strategy
2. Millennial consumers have a different approach for viewing marketing content
3. Jen said that “a key component of a good content strategy is to ensure the content is easy to consume by target audiences.”
4. Cherwell uses “Propensity to buy data” to target audiences by tracking them through paid search, display ads, and IP addresses.
5. Jen says that “Over-communicating is a must” in order to align with sales and to share marketing messages
6. Facebook, Twitter, and LinkedIn are the most effective tools to generate demand on paid social
7. “Social selling certifiedOpens a new window ” business development reps
8. The employee advocacy program with “EveryoneSocialOpens a new window ”, allows sellers to share content and engage with buyers at a level that builds trust and shows value.”

After taking a peek at our key insights, learn more about “Smarketing” by viewing the full article hereOpens a new window .