Weekly Awards Watch: Salesforce Leads Gartner’s Magic Quadrant 2020 in Three Categories, and More

A roundup of marketing awards and events from Salesforce, SugarCRM, 6sense, and Creatio.

Salesforce Leads Gartner’s Magic Quadrant 2020 in Three Categories

Salesforce, a global CRM company, has been recognizedOpens a new window as a leader in three categories in the Gartner’s 2020 Magic Quadrant report. The report recognized Salesforce for CRM customer engagement center, field service management, and sales force automation.

“In response to COVID-19, service leaders in every industry had to quickly adapt and find new ways to support employees while still delivering quality service to their customers,” said Mark Cattini, SVP of field service management at Salesforce. “This is one of the areas where Field Service Lightning shines, with AI-powered scheduling and resource optimization that ensure technicians arrive at the right time, with the knowledge to successfully complete tasks the first time. This helps keep both the technician and customer safe.”

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Gartner Identifies SugarCRM as a Visionary for Sales Force Automation Solutions

SugarCRM, a marketing and service software, was recognizedOpens a new window as a visionary in the Gartner 2020 Magic Quadrant for Sales Force Automation. The company was named a visionary for its ability to execute and completeness of vision.

“We believe SugarCRM is the clear choice for sales automation based on technology, value and ease of use,” said Rich Green, chief product officer and CTO, SugarCRM. “With one of the highest customer retention rates of all ranked vendors and high scores for both our customer experience and service, companies of all sizes are adopting Sugar Sell to drive their sales initiatives and deliver for their customers.”

6sense Wins ‘Organization of the Year’ for Innovation in Sales and Marketing

6sense, an account engagement platform provider, was wonOpens a new window the ‘Organization of the Year’ title by Business Intelligence Group. The company was honored for its numerous business achievements and performance for last year.

“Throughout all of the year’s changes and challenges, the need for predictable revenue is more important than ever. Meeting our current moment with new technologies and ways of doing business is essential for modern sellers and marketers. The recognition and support from Business Intelligence Group, Forrester and others, gives us a moment to celebrate and reflect on how we’ve reignited a fire across the industry,” said Latané Conant, CMO at 6sense.

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Creatio Becomes a Leader in the 2020 Gartner Magic Quadrant for Sales Force Automation

A global low-code platform for process management, Creatio, announcedOpens a new window that it has been named a leader in 2020 Gartner’s Magic Quadrant for Sales Force Automation. The report recognized Creatio for its low-code capabilities for sales force automation and ability to fulfil the demands of midsize and large enterprises.

“It’s the second year Creatio has been recognized as a Leader by Gartner for our sales force automation offering. We are very delighted to maintain this position and are committed to constantly improving our low-code platform for process management and CRM to meet the needs of customers from across various business verticals,” said Katherine Kostereva, CEO and managing partner at Creatio. “We are proud that our technologies empower organizations to build a low-code business capable of adapting and changing quickly.”