Mediafly’s new sales engagement program brings affordable and scalable value selling assessment tool to power sales
In response to shrinking sales and marketing budgets, Mediafly, a sales enablement platform, launched an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating with live customers. Jumpstart RoI offers a risk-free point of entry, complete with discovery, storytelling, insights, financial justification, and evidence, and provides small to mid-sized businesses the ability to quantify and prove value to customers, as today’s economic-focused buyers require stronger financial justification.
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“Proving value in a quantifiable way is not only more important than ever, it’s now easier than ever,†said Tom Pisello, chief evangelist, Mediafly. “Jumpstart RoI teaches sellers to think about their business, in terms of the challenges they can help the buyer solve, and codify that information in a way that works for their unique needs — all delivered turnkey in under two weeks. We build the car and help start the engine; the keys belong to the solution provider, allowing them to self-maintain and evolve the value assessment tool over time. We’ve made value-selling easy, effective, and evolved, in a time where spreadsheets just aren’t cutting it anymore.â€
Jumpstart RoI offers users the ability to quickly create and deploy a customizable value assessment tool, enabling sales professionals to communicate better and quantify differentiating business value of proposed solutions. Cost-effective to scale across the entire sales team, the program is also risk-free, offering  a 30-day, no obligation pilot period to ensure success before investment.
Mediafly is offering unlimited usage for Jumpstart RoI users. A two-week delivery of a value assessment tool is also on offer for sales professionals, specialists, and partners using Mediafly’s proprietary quick-start Tool Builder application. The program also offers three workshops with Mediafly’s principal analysts and the ability to create, edit, and track content via Mediafly’s Gateway content management system at no additional cost. Key features include:
- Easy-to-use visual interface designed for sales reps to use on-demand when collaborating live with customers
- Support for international selling and currencies
- Support for better discovery and value storytelling
- Scalable to entire sales team and partner community for one low annual fixed fee per tool
Mediafly has made Jumpstart RoI available to Mediafly customers. The launch comes on the heels of Mediafly’s Content Hub product offering, providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place.
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What Does This Mean for Marketers?
The Martech vendor ecosystem has been obsessed with attribution and we’ve seen numerous launches over the past few weeks that demonstrate this trend. A recent survey of executives indicated that 67 percent organizations are either deferring or cancelling planned investments. As value propositions evolve more quickly than ever before, sales professionals need tools they can use to proactively use to prove value for every deal – big and small.
As organizations look to accelerate efforts that build key capacity and efficiencies, sales and marketing RI are at the top of the list for C-suite executives. Now, more than ever, building a robust data-driven marketing function is a source of competitive advantage. So, in addition to insourcing critical expertise and hiring top analytics talent, organizations will look to leverage technology in new ways to achieve better business outcomes.
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