Yieldify Names Waleed Al-Atraqchi as the New CEO

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. 

LONDON: YieldifyOpens a new window , the customer journey optimization company, has announced the appointment of Waleed Al-Atraqchi as its new Chief Executive Officer. Founder Jay Radia will step down from the role of CEO, but continue to serve on the company’s Board of Directors. 

With offices in London, New York, Sydney and Singapore, Yieldify delivers website personalization for e-commerce businesses. To date, the company has delivered over 200,000 campaigns for over 500 clients, including Domino’s Pizza, L’Oréal and Flight Centre. Since its founding in 2013, Yieldify has grown nearly 200% each year and raised over $18.5 million from investors including Google Ventures, Softbank Capital, Hoxton Ventures and Data Point Capital. 

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“Yieldify has seen impressive growth under Jay’s leadership and I’m honored to take the company to the next level,” said Al-Atraqchi. “Yieldify makes high-speed personalization easily accessible for both enterprise and mid-market companies, which presents an immense opportunity. I’m excited to build on Yieldify’s reputation as a market leader, and develop the next generation of personalization solutions.”

A marketing technology leader with over 30 years’ experience, Al-Atraqchi was most recently President of CJ Affiliate, successfully leading the company to its acquisition by Publicis in April of last year. He was previously CEO of Affinnova and President at Imagitas, where he delivered hypergrowth for both companies. His appointment at Yieldify is effective immediately, and he will be based in the company’s London headquarters. 

“I’m proud to be able to pass the torch to Waleed,” said Radia. “His experience and success in marketing technology makes him ideal to lead Yieldify into its next chapter. It’s been an incredible journey working with this amazing team and our hundreds of clients and partners across the world, and I look forward to supporting the company’s growth and expansion.”

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“Having worked closely with Waleed for many years and seen his leadership first-hand, we’re confident that he’s the right person for Yieldify,” said John Giuliani, Yieldify Chairman. “We’re immensely grateful to Jay for all that he’s done to build this innovative company, and wish him well in his future endeavors.”