In its latest move, YouTube has planned to make it easier for content creators to convert their long videos to ‘Shorts’. The video content platform by Google is making this possible by adding an “Edit into a Short†tool to its app on both Android and iOS. This move comes as part of YouTube’s efforts to offer more monetization options to content creators and enhance user experience.
Source: YouTube HelpOpens a new window
The Feature and Tool in Detail
The tool makes it possible for content creators to select up to a 60-second-long clip from their existing long videos and bring it into its Shorts editor from the YouTube app. Creators can then add filters, texts, or additional videos either shot by the Shorts camera or taken from their library in case the clip is less than a minute. The finished Short will then be linked to the actual video from which it was taken. If interested, a viewer can click the link and watch the entire video from where the Short came. On the other hand, creators can use the feature to promote their existing on-demand YouTube videos. This move by YouTube acts as an important incentive to creators while the platform continues to test monetization optionsOpens a new window for its Shorts feature.
The ‘Edit into a Short†tool, however, works differently than a few other tools like Cut or Clips. For example, Cut allows creators to use a five-second clip from another person’s eligible long-form video in a Short. Similarly, Clips allows another person’s video to be converted into a Short. However, the Edit into a Short tool can be used only with the creator’s own videos and not others’. It will show up in the Create menu if a creator views the video they uploaded.
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The Key Motivation Behind the Release
The way people consume video content is changing every day. People started showing a higher preference for short videos, which led to the popularity of TikTok. To compete with TikTok and Instagram Reels, YouTube came up with YouTube Shorts in 2020Opens a new window . Since its launch, the platform has strived to attract more content creators to use this feature by incentivizing them. This new move can be considered another way YouTube is trying to attract and incentivize creators. A recent announcementOpens a new window showed that YouTube Shorts had garnered 1.5 billion monthly views.
Further, YouTube’s postOpens a new window also said that the new tool would allow creators to bring fresh life to their classic video content and give them a new way to engage their audience.Â
The new tool is unlikely to replace other traditional video editing tools related to creating Shorts. Instead, it may encourage content creators to look at their catalog and see if anything could be converted into an attractive Short.
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