CRM for Marketing

A Guide To Slicing and Dicing Your CRM Data

A Guide To Slicing and Dicing Your CRM Data

With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales, writes Adam Ortman, director of innovation and technology, Generator Media + Analytics.