Traditional CRMs step aside – it’s all about geospatial CRMs built for field sales reps now. Matthew Sniff, founder and CEO of Map My Customers explains why sales-driven organizations need to care about the impact these location-based CRMs will have on their sales outcomes.
HubSpot updates Sales Hub Enterprise with new features. We analyze what this means for sales professionals.
Odaseva recently commissioned Forrester Consulting to study what enterprise CRM professionals think about data. The responses were surprising. For the study,…
One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of a marketing campaign throughout the larger portion of the sales funnel, starting with a Lead all the way through to a closed Opportunity.
Over the years, we’ve seen that business priorities have evolved to become more focused on customer relationships than ever before. Strong business relationships are necessary for a company to thrive in “The Relationship Era.†It’s time for the CRM industry to engage in the Relationship Era too writes, Jon Lee, CEO, ProsperWorks
As sales go virtual, can sellers keep up? A new study from Oracle finds that outdated CRM is eating away at sales productivity.
Neha Bansal of Google Analytics, explains how to use Google Analytics’ app and web feature to track the user journey. Learn how best to get custom insights.
A roundup of marketing awards and events from Accenture Interactive, Salesforce, Cheetah Digital, VXI Global Solutions, and CallMiner.
We’re living through a “remote work revolution†— a global shift where nearly 50% of companies now plan to implement long-term work-from-home policies. As a…
