Why Technology, Talent, and Touchpoints Are the Trifecta for Agile CX: Finds Acquia
The Customer Experience Trends report by Acquia reveals how technology, talent, and touchpoints are the new foundation for agile customer experiences.
The Customer Experience Trends report by Acquia reveals how technology, talent, and touchpoints are the new foundation for agile customer experiences.
I think it’s safe to say that for better or worse, the competitive video-game-playing industry — known as esports — is here to stay.Consider the turnout f…
The concept of personalization is not new. Marketers have long known that personalizing communications to consumers yields higher returns. So, why are marketers still trying to figure out how to personalize at scale, answers Richard Jones, CMO, Cheetah Digital.
Google’s fall launch calendar is marked by two exciting announcements – its expansion into customer service and reimaging the audio news experience.
The new study by DemandGen Report suggests that purchase plans for B2B buyers remain on track despite the pandemic but purchase process will become more complex.
Immersive commerce is going mainstream, and the shift to e-commerce has given it a big push. Only 36% of U.S. consumers had experienced augmented reality (AR…
Adobe’s latest acquisition marks an important chapter for its Experience Cloud. Could more marketing-focused offerings make it an essential tool for businesses in 2021?
Consumer expectations from brands have never been higher. But many companies still struggle to create interactions that pass the test. Diane Burley, head of content and communication, Coveo, discusses how companies can leverage data and AI to create hyper-relevant customer experiences.
Every community deserves equal representation in a brand’s marketing efforts. Find out what these 5 brands are doing to improve disability inclusion in their campaigns.