Mobile App Spend To Hit $112 Billion in 2020: New Data Finds
Consumers are flocking to mobile apps and spending more time on their mobile devices as the pandemic continues. We analyze new data from App Annie on the future of mobile apps.
Consumers are flocking to mobile apps and spending more time on their mobile devices as the pandemic continues. We analyze new data from App Annie on the future of mobile apps.
Consumers today are always-connected on a range of mobile devices. Mobyaffiliates notes that mobile advertising will comprise 72% of all US digital ad spend by 2019.
App users pay more for in-app purchases when the economic and psychological conditions are right. Discover a few key pricing lessons for app developers.
We analyze AppsFlyer’s latest study’s findings that explores how app uninstalls impact app marketing.
This week, we are looking at some of the recent studies on data analytics, artificial intelligence, data management, app marketing, online ad spends, tech stacks, and content marketing. Read on to find out what trends are coming through from the new COVID landscape.
Mobile advertising platforms can help drive engagement and conversions. Learn about eight platforms that can help every marketer optimize their ad spend.
David Simon Joins the Team to Lead Fyber’s Efforts to Establish the Most Direct and Transparent Connection Between Buyers and Sellers in the App Ecosystem.
This week in martech, we saw some acquisitions and many funding stories that will contribute to the development of technology and marketing solutions from WeCommerce, Affle, Zycada, Ethyca, Flatfile, Tackle.io, and Canopy.
DTC campaigns are performing much better this year as compared to previous year, with 25% more clicks and 35% more conversions this year.