In these uncertain times of pandemic and shifting consumer preferences, personalization and optimization can be really powerful tools of marketing transformation. We are witnessing continuous product evolution and new product launches throughout the current crisis so that brands can stay relevant and drive profitable outcomes.
Salesforce Announces New Commerce Cloud Solutions for B2B and B2C Business
Salesforce has announced the launchOpens a new window of new Quick Start Commerce Solutions, specially designed to help B2B and B2C businesses with the capabilities to start selling online quickly, go direct to customers (D2C) and improvise during unexpected surges in demand.
These solutions will help businesses to sell online faster and stay relevant to the digital economy particularly during the Covid-19 crisis when there’s a higher demand for D2C consumer and essential goods, grocery, and foodservice, curbside pickup, delivery, and subscription offerings.
Mike Micucci, Commerce Cloud CEO at Salesforce says, “Businesses will also get a dedicated team of trusted experts and digital advisors to help manage their digital storefronts including site setup, administration, and integrations so that business owners can focus on customer strategies and revenue growth.â€
Adobe’s Predictive Audiences Takes Personalization to the Next Level
AdobeOpens a new window Audience Manager, leveraging artificial intelligence and machine learning technology has announced a new way for brands to deliver personalization at scale, while respecting users’ choice and control. The new solution helps brands to classify unknown website visitors who have not been categorized into a distinct segments/personas and deliver personalization to them in real-time. This will actually allow marketers to enhance their campaign reach in current trying times when they are dealing with loss of cookie data and ID resolution challenges.
Marketing Technology News: SmarterHQ Launches Predictive Data Tool for Digital Marketing ChannelsOpens a new window
Acxiom Announces New Performance-Based Media Solutions
Acxiom, the data and technology foundation for marketers, has announcedOpens a new window the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of Matterkind, a Kinesso company, delivering more marketing intelligence and measurable business results.
The new suite attempts to link advertising tech and marketing tech to minimize marketing waste across digital and direct media buys, which helps to boost media performance and offer higher return on ad spends.
AppsFlyer Launches Campaign Management Platform to Streamline Marketing Workflows
AppsFlyer integrates with Bidalgo, Algolift, Bidshake, and Appsumer, to launch Campaign Management IntegrationOpens a new window . By utilizing its API, AppsFlyer allows brands to automate the flow of their attribution data to the platform of their choice. These integrations with different companies give the ability to offer richer and more granular data in real-time, enabling faster and better campaign personalization capabilities.
This marks the start of an open ecosystem allowing brands the flexibility to strategize across multiple touchpoints, channels, and devices and drive innovation in real time.
Reputation.Com Brings Customer Experience and Online Reputation Management Together
Reputation.com, provider of Reputation Experience Management (RXM) platform, announcedOpens a new window three new products: Reputation Score X, which is a next-generation tool that combines at-a-glance performance metrics with prescriptive analytics; Feedback Anywhere, which is an open platform integration layer that allows users to consolidate customer feedback from disparate data sources into one dashboard; and Conversational Surveys, an SMS-based survey tool that allows customers to provide in-the-moment feedback via personal mobile devices.
Marketing Technology News: Uberflip Unveils Marketplace to Unify Marketing Technologies and Enhance the Buyer JourneyOpens a new window
Enterprise brands have always sought to define and create a singular and actionable view of all customer feedback data and then strive to deliver consistent experiences. The rollout of these three innovative solutions empowers brands to closely manage all customer journey touchpoints and make targeted improvements for better revenues and customer retention.