CMOs Start Digging: Your Rogue Websites Are an Untapped Data Goldmine
Etai Beck, CEO of Folloze, explores the untapped potential of rogue websites and how enterprises can tap them.
activated
How Data Centers Rely on Cutting-Edge Technologies for Maximum Security
Jennifer Hones, key account manager at Milestone Systems, shares intelligent video surveillance technology is essential for data protection. Discover her findings.
Channel Centric to Customer Centric: A Marketer’s Readiness Checklist
What are the next steps to execute a cross-channel campaign management strategy with an empowered CDP? In this issue of the CDP in Practice Explainer Series, we talk readiness.Â
3 Issues To Solve To Maximize Sales Tech Investment ROI
Despite the presence of many sales technologies, they are not delivering the expected ROI and productivity boost. Discover the reasons for this.
Customer Service Vs Customer Experience (CX): Key Differences And Similarities
This article lists out the key differences and similarities between customer service and customer experience, often confused for serving the same purpose.
Disruption is Coming to Marketing Research
The traditional marketing research is firmly entrenched, but the explosion of digital and mobile will soon disrupt the status quo. Observed behavior provides an accurate, less-biased understanding of consumers. Here are the opportunities and challenges facing traditional marketing research, says, Michael Beebe, CEO, Dstillery
What Is Distributed Component Object Model (DCOM)? Meaning, Working, and Purpose
DCOM is a proprietary standard by Microsoft that allows two app components to interact across a vast network. Know how it works in computing today.
HR’s Year of Inclusion (2020): 3 Crucial Reflections From Global D&I Experts
2020 has been a definitive year for the HR profession and for inclusion. D&I experts from global inclusion consultancy Frost Included reflect on an extra…
Growth Hacking: How Startups Thrive, and You Will Survive
Growth Hacking has evolved from a popular approach for many successful startups to a mature discipline and offering of successful agencies and consultancies. This article by Ben Brubaker, Digital Marketing Analytics & Growth Hacking Consultant talks about how companies can use growth hacking to improve ROI and customer lifetime value.
What Is Sandboxing? Meaning, Working, Benefits, and Best Practices for 2022
Sandboxing helps run a safe, isolated environment to test code and analyze malware. Learn its benefits, and how to use it best in 2022.