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How Brands Can Use Attention Metrics to Find Value and Possibly Fix the Web

How Brands Can Use Attention Metrics to Find Value and Possibly Fix the Web

Implementing findings from rigorous research, Adelaide measures several factors to determine “Attention Units” – a quality metric that evaluates coverage clutter duration and position of ad placements. Marc Guldimann, CEO of XXXXXXX, talks about how technology and attention metrics can be used to understand the true value of media.