Why Dirty Data is Leading to Advertising Waste and How to Stop It
Chris Matty of Versium sheds light on how dirty data causes advertising waste and shares strategies to prevent it.
Chris Matty of Versium sheds light on how dirty data causes advertising waste and shares strategies to prevent it.
Data lakes are massive repositories for unstructured data, while data warehouses are more organized and directly used for analysis. Learn more.
Apparently digital marketers have been using the wrong metric to measure the effectiveness of their mobile campaigns, according to a new study by mobile-onl…
Digital TV advertising offers both opportunities and challenges. Discover these challenges from the perspective of CTV and OTT advertising.
When it comes down to selecting a big data management platform, not all software is equal. Some feature more speed at the cost of flexibility while others are too expensive despite the amount of utility they offer. Here are some key factors you need to put into consideration.
Data transformation helps convert data from one format, standard, or structure to another to prepare it for usage. Learn about the top relevant tools and techniques.
Textract, Amazon’s cloud-based managed service that uses machine learning and character recognition to extract data from documents, has been…
NTFS is Microsoft’s file system that uses hidden files with metadata to improve performance, security, and compression. Learn how it works.
Dave Armlin, VP of solutions architecture and customer success at ChaosSearch, outlines the importance of data cleansing. Discover his data cleansing strategies.