Advertisers love Facebook’s proprietary identity graph—the database that enables campaigns based on detailed information about individuals. You could cobble together a graph of your own from disparate sources. Better, though, for vendors to provide interoperable solutions says, David Dowhan, Founder and CEO, TruSignal
Data fabric is defined as an emerging approach to handling data using a network-based architecture instead of point-to-point connections. This enables an int…
With employees leaving their companies in droves, the quality of your prospective customer data is affected. Discover a few ways to address it.
With CDPs and DXPs both being crucial elements of the digital experience ecosystem, let’s look at whether CDPs will be the next DXPs.
Dave Dague, CMO, Infutor, writes about how data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph
The choice of identity resolution software vendor is a critical for marketers, as they work with this evolving technology to help optimize customer data management outcomes. Learn about the top 10 identity resolution software companies for 2020!
Domain-driven design is first informed by business requirements so that programs are unique to the specific industry. Learn how it works with examples.
Siren scores a winning partnership with digital search and big data company Elastic, the makers of Elasticsearch and Elastic Stack to deliver solution for organizations and institutions within the U.S. Federal marketspace
As third-party cookies near their demise, what is the roadmap to identity resolution? Discover key insights from Merkle’s new guide.
In this article, we’ll examine three key steps to establishing an identity strategy for hyper-personalization Matt Austin, Vice President, Identity Management at Merkle, explores this question, highlighting brands’ intense focus on person-based identity.
