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It’s Time to Focus on Retargeting and Re-Engagement

It's Time to Focus on Retargeting and Re-Engagement

With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and re-engagement campaigns to increase holiday sales, say, Meiry Vaknin, VP Strategic Partnerships, YouAppi.

Key IT Asset Management (ITAM) Strategies in a Cloud World

Key IT Asset Management (ITAM) Strategies in a Cloud World

IT Asset Management (ITAM) is an easily forgotten activity amid the abstraction of digital transformation and cloud. This article by Jimmy Tom, Director of Research Advisory at Info-Tech Research Group examines key strategies to not only get a handle on ITAM, but to operationalize it by leveraging existing processes.