With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and re-engagement campaigns to increase holiday sales, say, Meiry Vaknin, VP Strategic Partnerships, YouAppi.
Spyware can be used to gain unauthorized access to sensitive information and can also open a network to intrusion through backdoors.
We analyze how marketers can budget their advertising spend and creative investments more effectively in light of new data revealed by MOLOCO.
As more resources move to the cloud, the use of browsers to access sensitive information steadily increases. Attackers often take advantage of this via the use of malicious browser extensions.
We analyze how affiliate fraud takes place and how brands can prevent it from happening in light of Cheq’s latest study.
We analyze AppsFlyer’s latest study’s findings that explores how app uninstalls impact app marketing.
Africa is increasingly becoming a mobile-first region with subscriptions forecast to grow. With most people’s access to the internet often through their mobile devices, there is a vast opportunity to engage with users through many of the apps that are downloaded daily. But what is the best approach to optimizing your mobile marketing mix for real success in this region? Daniel Junowicz, managing director of LATAM & Africa at AppsFlyer answers this question.
Amazon Web Services is aiming to make the most of 5G telecoms by “embedding†cloud resources at the network edge closer to users devices. It wil…
What does the new normal look like for the search industry, and what mobile traffic trends can we expect? Discover the findings from Semrush’s latest study.
We analyze the findings of AppsFlyer’s latest report that reveals how media sources are performing in mobile advertising.
