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The Death of The Cookies and The Rise Of The AdIDs

The Death of The Cookies and The Rise Of The AdIDs

Cookies have been maligned for a long time, but it’s only recently that the industry has started to respond in earnest. It’s about time! But what’s next? Enter the AdID and MAIDs for mobile — much more stable identifiers, writes, Daniel Heer, Founder & CEO at zeotap ​​.