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Java vs. JavaScript: 4 Key Comparisons

Java vs. JavaScript: 4 Key Comparisons

Java is a programming language with minimal implementation dependencies. JavaScript is a scripting language for creating interactive web content. This article covers the important comparisons between both languages.

Focus Your Brand Marketing on Problem-Solving, Not Demographics

Focus Your Brand Marketing on Problem-Solving

Marketers have fine-tuned activation methods that leverage digital platforms for direct-response campaigns. They’ve also largely replicated what worked in linear channels for branding campaigns. Parker Noren, Sr. Director, Programmatic Strategy & Optimization at MediaMath explains that it’s time to fully utilize programmatic for branding campaigns, instead of the old approach that embraced the lowest common denominator