GPS tracking technology today has become an essential component for many industries. Aigerim Berzinya, Director of Marketing at Turtler, explains why it not only improves services but also is mutually beneficial for both employees and employers.
Any business can integrate the most cutting-edge GPS tracking technology into their everyday operations with ease, boosting productivity and minimizing the risk of wasted money.
**GPS monitoring ensures your employees are never out of sight nor out of mind**: you can keep watch over their routines and activities to identify potential flaws, leading to better performance in every respect.
Provided you handle it correctly and keep staff informed of your plans to track them, everyone will benefit from GPS tracking. In certain industries, though, this technology is no longer a ‘take it or leave it’ option – it’s crucial to avoid costly mistakes and motivate under-performing employees.
Courier / Delivery Services
Businesses like Hermes and Royal Mail – two of the major players in the courier/delivery industry – employ GPS tracking in their services.
With Hermes in particular, their parcel tracking is incredibly effective, giving customers the power to monitor their item’s status throughout its processing. This is updated whenever a change in the parcel’s position in the delivery cycle occurs, and you can keep track of it on their website.
This is the key to ensure a high level of service: customers today want to know when they should expect their package to arrive without needing to call a number or depend on rough estimations. The courier/delivery industry is a critical middle-man between the seller and buyer, with both parties depending on their efficiency.
With GPS tracking in place, everyone involved knows exactly where their package is in its journey from the central sorting office to your door.
Logistics
Logistics businesses with large fleets need to keep track of every vehicle and every driver at all times. In the past, a large degree of trust, telephone calls, and radio communication had all been used to do this job, but GPS tracking is a much more effective solution.
Logistics companies supply hundreds, if not thousands, of recipients every week, and any drop in service can have a severe negative effect. For example, if a logistics firm is tasked with supplying pharmaceutical goods but the driver misses the delivery, countless people may go without the medication they need at a certain time.
Likewise, drivers carrying foods or clothes for a business can cause real issues if they are late, leaving said companies unable to cater to their customers. Even if this is only a delay of an hour or two, it will cost the recipient money – and have a negative impact on their reputation.
GPS tracking enables fleet managers to monitor their drivers’ speeds, their routes, their fuel consumption, and help them plan journeys to avoid heavy traffic. Logistics businesses can maximize their productivity and minimize delays significantly.
Construction
Construction firms pay a lot of money for their equipment, and GPS trackers can help them recover said items in the event of a robbery.
Trucks, power tools, and other on-site essentials may be a target for thieves. Irish construction-related crime has increased in recent yearsOpens a new window , though the Garda’s crackdown has been effective. Construction firms must equip their vehicles with GPS tracking units, in case opportunistic criminals attempt to remove them from a site; the damage will only be worse if tools are left in them.
GPS tracking in vehicles can also ensure drivers carrying loads from one site to another are not wasting time or taking unsafe routes. Knowing the surveillance technology is in place, can provide workers with ample motivation to minimize wasted time and obey the proper safety regulations.
Furthermore, tracking can be critical to invoice customers accurately, as data will support the amount of hours a vehicle has been used for over time. Individual workers on-site should be equipped with wearable GPS tech too, to assess their activities throughout their shift and identify any performance-related issues that may arise.
Public Transportation
Buses, trains, and taxis have strict schedules to stick to. Customers plan their days and activities around public transportation, and if there are any disruptions, their own routines are affected – often severely.
GPS tracking enables businesses to stay connected with their drivers and prepare customers for any potential delays well ahead of time. More and more taxi firms are releasing their own apps, creating a more convenient service for customers and eliminating the need to contact the operator for an update on their vehicle’s location.
Uber, of course, employs GPS tracking in its process, giving customers real-time data on their vehicle’s location. They set a trend that more and more enterprises are emulating.
Takeaway Services
The Irish takeaway industry has seen incredible growth in the past few years, in large part due to smartphones and apps. Irish customers have been known to spend as much as €1.45 billion on takeaway foodsOpens a new window in one year, across different types of cuisine.
Takeaway foods have always been popular, but more competitive prices, convenient ordering methods, and greater choice of services (courtesy of apps like Just Eat or Hungry House) make them positively irresistible for consumers.
There’s no longer any need to browse a menu or phone a restaurant to make an order: you can just open an app, browse the selection of dishes on offer, and pay. GPS tracking can keep the customer informed of their meal’s delivery time while allowing the business itself to monitor their drivers’ performance.
Accuracy is absolutely vital in the takeaway industry. Food which arrives late may be cold, ruining the entire experience, making customers unlikely to order from the same place again in the future.
Takeaway companies using GPS tracking can monitor their drivers’ patterns, their choice of routes, and their speeds to avoid costly mistakes. Any drivers who continue to underperform can be given additional training or perhaps easier areas to cover, to improve overall productivity and accuracy.
All of the industries mentioned above can continue to refine and improve their services using GPS tracking technologyOpens a new window . As the tech gains more popularity with businesses, GPS monitoring will evolve and expand, providing mutual benefits to the seller and consumer alike.