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How to use AI to Maximize Voice of Customer (VoC) program effectiveness

How to use AI to Maximize Voice of Customer (VoC) program effectiveness

When asked about the top technology capabilities they plan to invest in the second half of 2020 and throughout 2021, CX leaders participating in Aberdeen’s latest CX trends and best practices survey cited AI capabilities and automation. While CX leaders are rich in VoC insights, 78% of them note that they struggle using this data to address customer expectations. The number reason driving investments into enriching VoC program through automation capabilities is fueling more intelligent / data- driven customer conversations.