Ethical data-driven insights are the key to unlocking the “why†behind consumer motivations. But first, brands must understand the emotional stimulus behind these drivers in order to deliver authentic experiences that cultivate long-lasting customer loyalty, says, John Baudino, GM Digital Data & Indirect Sales, Acxiom
SSL/TLS are encryption protocols that authenticate and protect communication between any two parties on the internet.
WPA, short for WiFi protected access, is a security standard that protects wireless networks via authentication and encryption. Learn how it works.
As ecommerce evolves, social proof is essential for shoppers to build trust. Discover consumer sentiment around social proof within customer journey from this study.
Reviews are vital for brands and shoppers. However, fake reviews are a problem. Discover insights around fake reviews from this study and steps brands can take.
As the world grows increasingly digital, a network of influence – and influencers – is needed to impact consumer behavior. Tiffany Ou, General Manager, Americas at Nativex, explores how influencers can be effectively identified and leveraged to help brands grow their impact.
Kubernetes certifications show that a professional is well versed in containers and cloud-native apps. Learn which certifications to take in 2022.
Utilizing sound marketing practices when it comes to phone calls, call tracking, and text communication continues to build valuable engagement with customers and prospects.
Digital Rights Management (DRM) is poised to become a $6+ billion market by 2025. Read this article to find out its definition, benefits, and best practices.
Man-in-the-middle attacks intercept communication between two parties with the stealthy aim of gathering or altering data for disruption or financial gain.
