graphs

The Death of The Cookies and The Rise Of The AdIDs

The Death of The Cookies and The Rise Of The AdIDs

Cookies have been maligned for a long time, but it’s only recently that the industry has started to respond in earnest. It’s about time! But what’s next? Enter the AdID and MAIDs for mobile — much more stable identifiers, writes, Daniel Heer, Founder & CEO at zeotap ​​.

With Identity Graphs on the Rise, Focus Turns to Interoperability

With Identity Graphs on the Rise

Advertisers love Facebook’s proprietary identity graph—the database that enables campaigns based on detailed information about individuals. You could cobble together a graph of your own from disparate sources. Better, though, for vendors to provide interoperable solutions says, David Dowhan, Founder and CEO, TruSignal