app

It’s Time to Focus on Retargeting and Re-Engagement

It's Time to Focus on Retargeting and Re-Engagement

With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and re-engagement campaigns to increase holiday sales, say, Meiry Vaknin, VP Strategic Partnerships, YouAppi.

WhatsApp, a Marketing Department’s New Best Friend

WhatsApp

The world’s attitude towards WhatsApp is changing. Before COVID-19, a Statista report predicted that about 85.8 million consumers would use WhatsApp to communicate by 2023. Yuri Fiaschi, vice president, global sales, Infobip, tells how WhatsApp can aid your retail and marketing strategies.